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How AGAYO Started

I started AGAYO in Agadir with blank cotton T-shirts, stencils and bleach because I wanted to see what I could create with my own hands. I learned through mistakes, changed ideas halfway through and improved one garment at a time. Each piece has a name and number because I remember the work behind it. Even when a garment is sold, I keep it in the archive, it remains part of what I’m building. AGAYO is still small, still growing and still personal.

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